LEGO - “Play Her Way”
AnOTHER CHILDHOOD LOVE MAKES IT TO THE SMALL SCREEN
LEGO approached Great Big Story to help tell stories of young girls who played “her way.” As Director of Creative Partnerships, my team and I developed and pitched the story concepts and liaised with the editorial team to ensure proper execution of the concepts. This 5-story series covered amazing girls across the Asia-Pacific region. Watch them all here.