LEGO - “Play Her Way”

Drumroll, please... We'd like to introduce you to Yoyoka Soma. At the tender age of 9, she has already rocked the internet with her mad drumming skills. You might have seen her absolutely slaying the Led Zeppelin classic "Good Times Bad Times" when a video of her performing went viral in 2018.

AnOTHER CHILDHOOD LOVE MAKES IT TO THE SMALL SCREEN

LEGO approached Great Big Story to help tell stories of young girls who played “her way.” As Director of Creative Partnerships, my team and I developed and pitched the story concepts and liaised with the editorial team to ensure proper execution of the concepts. This 5-story series covered amazing girls across the Asia-Pacific region. Watch them all here.